E-Commerce Strategies
$9.00
Product Description
In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transform three major elements of any business: relationships with customers and business partners (commerce), information flow and relationships among workers within a company (knowledge management), and internal business processes (business operations). E-COMMERCE STRATEGIES deals with the first of these elements by providin… More >>
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Typical Microsoft Press….Not a book to buy if you want to learn about e-commerce strategies (!) If you are using MS e-commerce software, but….
Rating: 1 / 5
I’m a non-techie with much curiousity but small background in e-commerce. I thought it was very helpful in setting up my website and strategies.
Rating: 5 / 5
This is a excellent complement to the Gates argument that off the shelf software is the cheapest and best way to go for small businesses, here applied to e-commerce, not surprisingly MS-centric. Fascinatingly, Trepper is an outsider, not an in-house MS clone. This is evidence that Microsoft Press is a gathering force, and certainly not an in-house ghetto of yes-men writing low quality books.
Compare this to Sun’s last-known dramatic book on how SUN will rule the computing world, AKA “Rightsizing the Enterprise.” That book is very hard to read, and also demands that the user adopt SUN’s stuff, at the hardware and software level.
Microsoft seems to be on target here. Very small of this is “my way or the highway.”
Rating: 5 / 5
The book proved to be pretty useful to me and was enjoyable to read. But chapter on Measuring Success seemed pretty excellent, I suspect that many PM’s do not focus enough on this. The book as a “Wrap up” “Taking Stock” and “Action Plot” which summarize each chapter. The Wrap Up is a summary. The taking stock are questions you should question yourself about your company. The Action plot are steps towards implementing your plot.
On page 263, I found something fascinating, “Large consulting firms typically have a excellent base of skills in most of the hot technology ares. The problem is that some of these firms place their less experienced consultants on projects to learn the technology at the expense of the client.”
Chapters 9-11 seemed to be biased towards Microsoft. But I view that as reasonable because many authors of e-commerce books are trying to sell something through their books; either products or consulting services.
The chapters were as follows: CH 1 Go Online or Go Out of Business CH 2 E-Commerce in Action: Reality and Myth CH 3 The E-Commerce Obstacle Course CH 4 Measuring Success CH 5 E-Commerce Building Blocks CH 6 E-Commerce Site Essentials CH 7 E-Commerce Best Practices CH 8 Brand Management Strategies CH 9 Microsoft’s E-Commerce Strategy CH 10 Microsoft’s E-Commerce Platform CH 11 Web Portals CH 12 Partnering
Rating: 4 / 5
I have found this to be a excellent book for beginners on the subject. It provides a very excellent basis for understanding the concepts. Readers should but remember that it has a clead bias towards Microsoft.
It is a excellent book but biased.
Rating: 4 / 5